Google Ads

Our proven SEM strategies drive intelligent and predictable growth.

Blending performance with exceptional customer service, DevDigital has a long track record for developing successful search engine marketing (SEM) strategies. Our team of pay-per-click (PPC) experts will get the most out of your campaign by combining PPC management, optimization, and analytics to drive intelligent and predictable growth.

Contact Us About Developing PPC Campaigns

Custom Software development in Nashville

Experienced SEM team.

Our experienced SEM team provides top-to-bottom in-house management of your PPC campaigns. DevDigital's experts have years of experience managing successful campaigns in various industries, helping companies turn wasteful ad spend into sustained profitability. Your account manager and PPC specialist create the perfect team of strategy and implementation to ensure your campaign's success.

Trustworthy transparency.

You can put your trust in our transparency. We believe that you have a right to know what is happening in your PPC campaigns. Your dedicated account manager will send monthly reports on how the campaigns are progressing and what we've done to improve your conversions. Our availability and transparency mean you never have to wonder about your PPC campaigns.

We are a Google Partner.

Working with a Google Partner agency gives you an advantage. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns will benefit directly from our partnership.

Google Partner

Comprehensive PPC management for diversified industries.

Our PPC managers have experience in successfully managing campaigns in a wide range of industries. With our research and strategy, in-depth development, and ongoing optimization, our management and sophisticated automation will help you transform your inbound marketing campaign by bringing more qualified leads at a lower cost per lead.

Research and strategy

Research and strategy

  • Understanding your brand
  • Keyword research
  • Match type selection
  • Competitor research
  • Website audits
  • Execution of plan
  • Setting up goals
  • Consulting
In-depth development

In-depth development

  • Account structure
  • Campaigns setup
  • Ad groups setup
  • Creative ad text creation
  • Customized ads scripts
  • Ad extensions setup
  • Negative keyword addition
  • Bid modifiers
  • Conversion tracking
  • Remarketing tactics & setup
Ongoing optimization

Ongoing optimization

  • A/B split testing
  • Quality score improvement
  • Ongoing bid optimization
  • Constant keyword expansion
  • Negative keyword addition
  • Landing page optimization
  • Ads monitoring
  • Reporting
  • Geo-targeting improvement

Our search engine marketing services

Partner with a paid search agency that gets results.

Paid search marketing is a highly competitive form of advertising that can be very expensive if you don't have the right partner. As an industry-leading paid search agency, DevDigital's singular goal is generating maximum ROI.

We've been successful because we understand how to match your target keywords' search intent with ad copy, CTAs, and landing pages that turn clicks into qualified leads. Our primary focus is building ROI by interpreting real data and creating campaigns that convert.

ROI-driven paid search optimization

  • Keyword and competitor research
  • SKAGS (single keyword ad groups)
  • Negative keyword pruning
  • Ad copy optimization
  • Manual bid optimization
  • Search engine retargeting
  • Audience identification
02 Remarketing

Stay top-of-mind with remarketing ads.

Remarketing ads make it easy to convert lost website visitors through search, display, and social media. Remarketing can also assist with customer retention–research shows that businesses can reap higher profits by retaining existing customers than acquiring new ones. Effective remarketing ads keep your brand top-of-mind and give customers a clear path down your sales funnel. Serve ads that speak to your customers' interests.

Target customers based on behavior

  • Specific product, category, or service pages visited
  • Combinations of website pages visited
  • Ad engagement
  • Previous purchases
03 Display

Get results with Google Display ads.

Many businesses find themselves investing large amounts into display advertising with minimal return. Our PPC experts will help you develop the right plan, allowing your display advertising to play a key role in your overall digital advertising strategy. DevDigital will also help you execute that plan to leverage the display network to grow your business.

Using diversified display ad formats, such as; images, videos, interactive media, and text ads can expand your reach. Our Creative Services experts can help you with creative ad development.

Display advertising features

  • Brand building
  • Brand reinforcement
  • Highly customized targeting
  • Trackable, transparent results
  • Easy-to-understand reporting
  • Multi-touchpoint conversion tracking
04 Video

Engage your audience with Google Ads for YouTube.

Owned by Google, YouTube is the second largest search engine, surpassed only by Google itself. Google's search engine advertising is second-to-none, so it's not surprising that YouTube has become one of the most influential advertising platforms as well.

YouTube's massive reach makes it one of the most influential advertising platforms. Combining audio, text, and visuals, DevDigital maximizes the impact of your marketing spend by maximizing your brand's story.

Types of YouTube video ads

  • In-stream ads
  • Video discovery ads
  • Outstream ads
  • Bumper ads
  • Masthead ads
05 Ecommerce

Grow your retail business with ecommerce PPC management.

Because we have over a decade of advertising experience, you'll get better results with our ecommerce management, allowing you to focus on running your business. We'll help you stay on top of trends, plan for foreseeable changes, and make agile adjustments to meet unexpected shifts.

When it comes to ecommerce management, we work closely with you to make sure your product feed is accurate, up-to-date, and problem-free at all times. With dynamic remarketing and retargeting ads, we won't let sales slip through your fingers.

DevDigital offers Google Shopping Ads that are explicitly tailored for retail businesses. They allow you to promote and sell products directly through Google's Merchant Center.

Our Google Shopping Ads services

  • Google Merchant Center management
  • Product feed generation, management, & optimization
  • Manual bidding optimization for devices, demographics, keywords, & more
  • Negative keyword management
  • Accurate conversion tracking
  • In-depth market research
  • Comprehensive reporting on product performance